Ali started Babu in 2002 after not being able to find the right type of baby bedding she wanted for her son, Jack - nicknamed 'Babu'. Thousands of sheet sets, hooded towels, newborn blankets and mini merino wool hoodies later; Ali is still busy designing, sourcing, and manufacturing.
With a background in wound-care nursing, Ali is a stickler for what can and can’t touch a baby’s skin. If we’ve heard "your skin is your largest organ" in our office once, we’ve heard it 1,000 times. That’s why the natural fibres of organic cotton and merino wool are so important to her. You’ll feel her signature for simple design and superb quality in every Babu product.
Ali pays attention to the small stuff, making sure her products stand the test of time. Longstanding quality is very important to her, so you can feel confident storing your Babu goodies away for your next children, friends, and family- that is, if they haven’t been kept as precious keepsakes.
Above all else, family comes first for Ali and that is carried through here at Babu. Having a community that understands and supports the trials and tribulations of starting a family means so much. When Ali says family comes first, she means it - we are a family here at Babu!